Sample Business Plans -> Inline Skating Products
"Inline Skating Products" Business Plan:
1.0 Executive Summary
Business Ideas applicable for this business plan:
Shooting Range and Store
This business plan was originally published
1.0 Executive Summary
Pegasus Sports International is the premier inline skate accessory manufacturer for the inline skate industry. Pegasus has developed three innovative and practical skate accessories. Pegasus is able to produce worthwhile products because the company is composed of skaters making products for skaters. Pegasus will quickly gain market penetration and establish themselves as an innovative inline skating product company.
Pegasus is a limited partnership located in Venice, CA. Venice was strategically chosen to provide Pegasus with credible product feedback since Venice is considered by many as the inline skating capital of the world.
Pegasus currently has three unique products available or soon to be released. The first is BladeBoots™, a fabric wheel cover that allows skaters to enter retail establishments or travel anywhere with their skates on while protecting the skates and the surface that they tread on. Pegasus' second product is SkateSail, an innovative product that has created a new niche sport that combines inline skating and windsurfing. Not only has Pegasus released this innovative product, but they are supporting and growing the niche sport as a legitimate extension of inline skating. Their last product is SkateAid.
Pegasus will supply the rapidly growing inline skating market with useful accessories. The market has been established with over 31 million pairs of skates sold already. Of this number, 26 million have been sold to recreational and fitness skaters, the primary segment that Pegasus will target. Pegasus' market can be broken down into five segments: recreational, fitness, speed, hockey, and extreme skaters.
Key to Pegasus' success is the fact that the entire basis of the company is skaters, not only are the products for skaters but the entire company lives and breathes inline skating. Sal Chavez, CEO, has 23 years of skating experience. He is so dedicated to skating that he no longer has an automobile, commuting by inline skates. Sal has worked for three different companies in the design department. Sal has also spent years in retail environments giving him first hand knowledge of skater's preference.
Sandi Arnold is Pegasus' Vice President and is also a true enthusiast. Sandi has seven years of product experience at Rollerblade, the industry leader. Lastly, Beth Laird, Administrator and Web Master support Pegasus. Beth's amazing computer skills will support Pegasus' ambitious Internet effort. Beth has come from Inline Skating Today, the premier Internet based industry newsletter.
Pegasus is an exciting business that leverages employee's passions for the greater good of the company as well as the sport of inline skating. Pegasus will reach profitability quickly, by month three. Sales are forecasted to be $473,000 for year one and rise to $1.6 million by the end of year three. Pegasus will generate net profits of $200,000 and $551,000 for year one and year three respectively.
Pegasus Sports International is planning on fulfilling the need for after-market products, a market we have identified, based on the large volume of skates that have been sold in the last five years.
Pegasus Sports International will establish a service network for in-line skaters by providing products that help people incorporate more skating into their daily lifestyles. Our goal is to:
1.3 Critical Success Factors