Best Business Idea Posting of the Month
Interactive Internet ad for common products
A new research by Dynamic Logic MarketNorms confirms that interactive ads increase brand awareness to a greater extent than non-interactive ones. Consumers exposed to interactive ads felt more favourably towards the brand than when exposed to a non-interactive ad, and intent to purchase was significantly higher.
We found an excellent example of an interactive ad on the Internet for such a common product as tomato ketchup is. The ad banner entices visitors to grow up their own virtual tomato plant and win various prizes if they succeed.
The users have to:
The winners are those who harvest most tomatoes per week, month and a whole promotion period. The participants can win a prize up to 700EUR.
The tomato game is an excellent simple tool how to increase awareness of the product in a funny natural way. The same concept can be applied to many other common products that can be found on the shells of supermarkets around the world.
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