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Goodbye, television. Hello, Joost

For years Microsoft and others have tried and failed to bring the Internet to TV screens. But the Joost™ is doing the opposite: moving TV to Internet. Niklas Zennstrom and Janus Friis founders of Skype, the first big Internet-powered phone service, have been talking about the idea behind Joost™ for a long time. But to make it work, they needed the right combination of factors - widespread broadband and powerful computers in particular. In early 2006, the time was right. Gathering the world's best engineers, web gurus and media visionaries, they started work under the code name of The Venice Project™ - and now, after much fretting and polishing, that work is ready for public viewing.

Joost™ is a new way to watch TV, free of the schedules and restrictions that come with traditional television. Combining the best of TV with the best of the Internet, Joost™ gives more control and freedom than ever before - control over what users watch, and freedom to watch it whenever they like. Joost™ provides a platform for the best television content on the planet - a platform that will bring the biggest and best shows from the TV studios, as well as the specialist programs created by professionals and enthusiasts. It's all overlaid with a raft of nifty features that help users find the shows they love, watch and chat with friends, and even create their own TV channels. Joost™ uses secure peer-to-peer technology to stream programs to clients’ computers. Unlike other TV and video-based web applications, it does not require users to download any files to their computers or browse through complicated websites. All one needs is a standard multimedia computer and Joost™ software. The best think is that Joost™ is free. The revenues come from 1-3 min ads popping up each hour. The TV content comes from providers like Viacom and JumpTV. The test Beta version now offers fewer than 50 channels, but it will soon have hundreds. The fully polished software is planned to be released this summer.

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